Executive Coaching — For Leaders Who See More
Leaders are the ones that everyone counts on.
You need to bring your best every day.
A 90-day, one-on-one engagement for accomplished leaders ready to operate at their next level — without losing themselves in the process. I'm Lori Bruhns: CEO, ICF Professional Certified Coach, 25+ years turning capable leaders into leaders who don't need to have every answer.
Having the answers got you here. Now it's the bottleneck.
The numbers are fine. The team delivers. The board nods.
And every hard question still lands on your desk. Which vendor. How to handle the pushback. Whether the deck is board-ready.
None of them were yours to answer. You answered anyway, because you have the answer, and it's faster than teaching someone to find it.
Everyone above you assumes you've got it handled. Everyone below you needs you to. So you keep playing the person with all the answers, running the same playbook on everyone.
If you just thought "that's me" — keep reading ↓.
You're not broken. You're over-edited.
Most executive coaching adds things: a framework, a script, a new personality with better posture. This takes things away — the borrowed playbook, the performance, the version of you that's so professional you're unreachable. What's left is your own judgment: clearer, faster, and yours.
This is not
- A personality transplant.
- A framework you'll forget by March.
- A cheerleader.
This is
- A thinking partner who says what no one in your building can.
- A place to think where no one is grading you and no one needs an answer from you.
- A space where your intuition counts as strategy — not a soft skill you apologize for.
Is This For You?
This is for you if...
The Engagement
Ninety days. Three phases. One less script.
The goal isn't a lifelong client. It's a leader who can do this for themselves — because of everything they gained from working with a coach.
See it.
We find the gap between how you lead and how you'd lead if no one were grading you.
Shift it.
You practice in real rooms, not role-plays: the board meeting, the conversation you've been avoiding, the decision you keep circling — and with your own team, where you swap one answer for one question. Between sessions you get life, not homework, because it changes how you lead on Monday.
Own it.
You can spot the old script, name what you'd do instead, and do it without me on the call.
You lead like yourself.
You stop running the executive script and use your own judgment, out loud, in the room.
You ask more than you tell.
When someone brings you a problem, your first move is a question, not an answer.
You learn your people.
You stop using the same tools and tactics on everyone and lead the person in front of you.
What's Included
- Twelve 60-minute 1:1 sessions, weekly
- Async support between sessions
- A pre- and post-engagement leadership assessment
Why 90 days? Long enough to change a habit. Short enough that "later" isn't an option.
Same Title. Different Job.
Why this, and not the other coach in your inbox.
I taught before I coached.
Twenty-five years designing how adults learn means you leave able to do this yourself, not dependent on me.
I've done the hours. I've taken the exams.
ICF Professional Certified Coach, with 500+ client hours behind it. Not a title I gave myself.
I've seen your problem in other clothes.
Healthcare, technology, higher education, associations, engineering, retail, utilities. Fifteen-plus industries. Your problem is rarely only your industry's.
Who's Behind This
I started as a Spanish teacher. Years later, Duke told me: "Teach us, don't do it for us."
That sentence still runs everything I do. It's why you'll leave this engagement able to do the work without me.
I'm Lori Bruhns — CEO, ICF Professional Certified Coach, twenty-five years helping leaders step into what they're actually capable of. I've coached thousands at Duke University, SAS, and Cone Health. I built a seven-figure business from the ground up and made decisions with incomplete information and high stakes of my own.
My Italian immigrant father taught me that worth comes from constant grinding. It took me years to unlearn that — to understand that sustainable excellence requires something different: strategic intensity, deep self-awareness, and the courage to lead from who you actually are.
Here's what I believe: intuition, emotional intelligence, and relational awareness aren't soft skills. They're strategic advantages. The leaders who integrate them don't just succeed — they change what's possible. I don't work with people who need saving. I work with people who are already creating impact and are ready to expand it.
The numbers, then the people.
"At the start of the session, I felt so uncertain about myself as a leader and career transitions. However, I left feeling confident as a leader and in my career path. I felt seen and validated."
Mariel Solomon, MS, CCC-SLPDirector, Practice Portal, ASHA
"I had the opportunity to work with Lori for four transformational weeks. I came into the program feeling stuck and unsure how to move forward, but I left with clarity, tools, and a stronger sense of direction. Thanks to Lori's accountability and energy, I even landed two job interviews during the program!"
Roger ThompsonTeam Sales Trainer, SOCCER.COM
"I only had the chance to work with her for about an hour. I can only imagine the gifts she can give someone with a longer relationship. I came away with tangible next steps and a mindset shift that made me more productive for my future."
Alexandra AdeMembership Engagement Manager, AcademyHealth
Questions You're Probably Asking
Before you book.
I've worked with coaches before. What's different?
Most coaching adds tools. This removes the borrowed ones. And it's built to end, so the point is you leave without needing me.
I don't have time for this.
Neither do the leaders I work with. It's built around your real week: real meetings, real decisions, not extra homework on top of a job that's already full.
Is it confidential?
Completely. Nothing said in a session goes further, including to whoever's paying the invoice.
Will you tell me what to do?
No. I'll ask the question that gets you to your own answer faster than a borrowed one would.
What does it cost?
It's a meaningful investment, priced for the level of engagement. Book a call and we'll talk specifics for your situation.
What happens after 90 days?
Most leaders stop needing a coach for the thing they came in for. Some come back for a new chapter, a promotion, a board seat, a harder room. Both are a win.
Virtual or in person?
Virtual by default, with the option to meet in person if that works better for you.
What if my company is paying?
Common, and easy. I can provide an invoice or a short proposal your finance team can use.
Do I need to be in the C-suite?
No, but you should already be leading something real: a team, a function, a business. This isn't remedial. It's for people already creating impact who are ready to expand it.
Stop performing leadership.
Start living it.
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